Newsletter Tracking with Google Analytics

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boanna
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Joined: Wed Oct 23, 2013 9:28 am

Newsletter Tracking with Google Analytics

Post by boanna » Wed Oct 23, 2013 9:35 am

Hi,
I have a question regarding the tracking of the newsletters...
in the past we used another program were every newsletter was automatically branded with googl analytic 'tags' so that I could see exactly in GA with the tags what NL-visitors are doing when visiting my website.

Now with Open Emm - the mailings are working - and the tracking with the links too - but I have to define all the links with 'tags' manually.
Is there any way how to implement the Google Analytic tags (like using the title of the mailing as source tag) in OEMM?

Thank you in advance,
anna