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by Edu Blanco
Tue Jun 05, 2012 12:27 pm
Forum: Suggestions
Topic: Split Testing
Replies: 2
Views: 8982

Re: Split Testing

Totally agree! Split testing (or A/B Testing) is a standard feature in all commercial solutions. It works sending two versions (or three) of the emailing to a limited subgroup of users, it analizes the objective (click to a link, as an example) and selects the winner version to send to the rest of t...